glossary

Glossary

Glossary

Glossary is aknowledge hub for digital marketers.

Global Positioning System

A system of satellites, computers and receivers that  can determine the latitude and longitude of a given  receiver (within it’s system) located on Earth. It pinpoints the reciever’s location by calculating the time  it takes for signals from different satellites (positioned  at various locations) to reach the receiver

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ai-marketing-2025-appgain

AI Marketing in 2025: How Appgain Helps Brands Win

“AI Is the New CMO: Are You Ready?” 78% of marketers already use AI. Are you still guessing?In 2025, AI is not a “future trend.” It is the present reality. From segmentation to automation and personalization, AI is already rewriting the rules of marketing. If you’re not using it, you’re simply getting left behind. According …

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ai-driven-sales-on-whatsapp-multilingual-bots-analytics-personalization

AI-Driven Sales on WhatsApp: Multilingual Bots, Analytics & Personalization

Convert More. Speak Smarter. Scale Faster Let’s be honest — most sales chats are either slow, generic, or just plain off. You reach out. The bot doesn’t understand. The rep replies hours later. Meanwhile, your customer? Already moved on. Now imagine a sales flow where: The customer is greeted instantly — in their native language …

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the-future-of-customer-care-business-ai-and-voice-on-whatsapp

The Future of Customer Care: Business AI and Voice on WhatsApp

AI Agents. Voice Interactions. Real Conversations. Customer support hasn’t evolved fast enough — but that’s about to change. A customer has a question? They either wait in a phone queue, send an email into a void, or talk to a chatbot that barely understands their intent.But now, everything is changing — for good. Meta is …

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