FILL RATE
a measure of an inventory’s ability to meet demand which shows the percentage of ad requests that are filled with ads
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Glossary
Appgain Knowledge Hub for Digital Marketers
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March 18, 2025
How E-commerce Brands Use WhatsApp to Boost Sales, Recover Carts, and Engage Customers
WhatsApp is no longer just a messaging app; it has become a powerful tool driving success in e-commerce. Today, brands are leveraging it in innovative ways to enhance customer engagement, boost sales, and improve the shopping experience. Through real-world examples, such as Ways E-commerce Industries Use WhatsApp for Customer Engagement […]
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March 10, 2025
Appgain: Your Trusted Odoo Partner for Scalable Business Solutions
In today’s fast-paced business landscape, companies need integrated solutions to streamline operations, enhance efficiency, and drive sustainable growth. Appgain, a certified Odoo Partner, provides businesses with customized Odoo ERP solutions to manage sales, inventory, accounting, and However, leveraging the full potential of Odoo requires more than just implementing the software—it […]
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March 4, 2025
How to Build a Flexible and Cost-Effective Marketing Dashboard
How I Built a Scalable Marketing Dashboard with Airbyte, BigQuery, and Looker Studio Hi, I’m Mohamed Shaheen, CEO and co-founder of Appgain. Managing our fintech app alongside our e-commerce platform means my days are packed with strategic decisions—from product innovation to customer engagement. One recurring challenge was keeping a real-time […]