glossary

Glossary

Glossary

Glossary is aknowledge hub for digital marketers.

Enhanced Data rates for GSM Evolution

The final stage in the evolution of the GSM standard, 

which was also an intermediate technology that 

brought 2G closer to 3G capacity for data transfer. 

EDGE uses a new modulation schema to enable 

theoretical data speeds of up to 384kbit/s within the 

existing GSM spectrum. 

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ai-overviews-and-seo-how-to-protect-your-brand

AI Overviews and SEO: How to Protect Your Brand

Don’t Let Google’s AI Rewrite — or Ruin — Your Message. Here’s the truth no one wants to say out loud: Google’s AI Overviews are changing how your brand is seen online — whether you like it or not. One update, one bad summary, and your carefully crafted content becomes a generic answer with zero …

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the-rise-of-ai-marketing-tools-what-they-mean-for-you

The Rise of AI Marketing Tools: What They Mean for You

Let’s stop pretending marketing is still a manual game. The tools have changed. The expectations have changed. And if you’re not evolving with them, you’re getting left behind. According to MarTech’s July 2024 roundup, a new generation of AI marketing tools is shaking up how brands plan, launch, and optimize their campaigns — powered not …

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ai-marketing-2025-appgain

AI Marketing in 2025: How Appgain Helps Brands Win

“AI Is the New CMO: Are You Ready?” 78% of marketers already use AI. Are you still guessing?In 2025, AI is not a “future trend.” It is the present reality. From segmentation to automation and personalization, AI is already rewriting the rules of marketing. If you’re not using it, you’re simply getting left behind. According …

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