Glossary
Glossary is aknowledge hub for digital marketers.
Dormant users, also known as inactive users, are individuals who have previously engaged with a product, service, or platform but have not been active or interacted for a prolonged period of time. These users may have signed up, installed an app, or registered for a service, but have since become inactive or disengaged.
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WhatsApp is no longer just a messaging app; it has become a powerful tool driving success in e-commerce. Today, brands are leveraging it in innovative ways to enhance customer engagement, boost sales, and improve the shopping experience. Through real-world examples, such as Ways E-commerce Industries Use WhatsApp for Customer Engagement and Fashion WhatsApp Success Story, …
