Glossary
Appgain Knowledge Hub for Digital Marketers
DAU indicates the number of users on a daily basis. DAU can help you measure the potential for growth and popularity of your app. It shows you whether or not your users find it useful to open your app every day. The definition of an ‘’active user’’ is different from, let’s say a gaming app and a social media app. So, first, you need to know what active users mean to you and start measuring from there.
general
April 25, 2024
Introduction to Marketing CRM In an era where customer engagement defines business success, Marketing Customer Relationship Management (CRM) emerges as a pivotal tool for companies aiming to foster stronger connections with their clientele. Marketing CRM goes beyond traditional customer management; it integrates sales, marketing, and customer support activities, and gathers […]
general
April 24, 2024
In the ever-competitive world of business, acquiring new customers is crucial. But what about the ones you already have? Customer retention, the art of keeping your existing customers engaged and loyal, is just as important, if not more. Loyal customers are the backbone of any successful business. They spend more, […]
company and general
March 6, 2024
APPGAIN.io in 2023: A Year of Innovation and Growth – Empowering E-commerce Businesses The e-commerce landscape is constantly evolving, and staying ahead of the curve is crucial for sustained success. At APPGAIN, we’re dedicated to providing you with the tools and solutions you need to thrive in the ever-changing […]
