Glossary
Appgain Knowledge Hub for Digital Marketers
DAU indicates the number of users on a daily basis. DAU can help you measure the potential for growth and popularity of your app. It shows you whether or not your users find it useful to open your app every day. The definition of an ‘’active user’’ is different from, let’s say a gaming app and a social media app. So, first, you need to know what active users mean to you and start measuring from there.
omni-channel-marketing
October 8, 2024
Understanding Web Push Notification Frequency Sending web push notifications is a balancing act. The right frequency is crucial; too many notifications can irritate subscribers, while too few can lead to disinterest. Finding the optimal number of campaigns to send isn’t a one-size-fits-all answer. It depends on various factors related to […]
company
August 15, 2024
Appgain and the Ihsan Charity Association are excited to announce the launch of IHSAN.AE an innovative digital platform designed to enhance interactions between donors, volunteers, and charitable projects. Leveraging Appgain’s expertise in fintech and marketing automation this platform offers a more efficient and impactful way to support charitable causes. Download […]
general
April 25, 2024
Introduction to Marketing CRM In an era where customer engagement defines business success, Marketing Customer Relationship Management (CRM) emerges as a pivotal tool for companies aiming to foster stronger connections with their clientele. Marketing CRM goes beyond traditional customer management; it integrates sales, marketing, and customer support activities, and gathers […]
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