glossary

Glossary

Glossary

Appgain Knowledge Hub for Digital Marketers

Daily Active Users (DAU)

DAU indicates the number of users on a daily basis. DAU can help you measure the potential for growth and popularity of your app. It shows you whether or not your users find it useful to open your app every day. The definition of an ‘’active user’’ is different from, let’s say a gaming app and a social media app. So, first, you need to know what active users mean to you and start measuring from there. 

blogs

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mobile-marketing

October 24, 2023

App Segment to FB audinace – how it works and benefits

📱💼 Boost Your Facebook Advertising with App Segments and Custom Audience Syncing! 🚀✨ Did you know that you can take your Facebook advertising strategy to new heights by harnessing the power of App Segment and custom audience syncing? Let’s dive into how it works and the benefits it brings! 🔑 […]

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unleash-the-power-of-data-to-reduce-churn-and-boost-user-retention

mobile-marketing and product

October 6, 2023

Empower Your App’s Success with Uninstall Tracking

Introduction Uninstall tracking refers to the process of monitoring and recording instances when users uninstall a mobile application from their devices. It is essential for mobile apps for several reasons: Track User Behavior: Our cutting-edge tracking tools reveal user behaviour patterns, helping you identify pain points and optimize your app […]

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app-segment-to-face-book-custom-audiance

mobile-marketing

September 27, 2023

Optimize Your Marketing: Sync App Segments with Facebook Custom Audience

📱💼 Maximize Your Advertising Impact with App Segments for Facebook Custom Audience Syncing! 🚀✨ Did you know that you can supercharge your Facebook advertising strategy by leveraging app segments for custom audience syncing? Let’s explore the benefits! 🔑 Increased Relevance: App segments allow you to create highly targeted custom audiences […]

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