Glossary
Glossary is aknowledge hub for digital marketers.
Cost per Install (CPI) is a key metric used in mobile app marketing to measure the cost of acquiring each new app installation. It represents the average cost paid by an advertiser for each successful app installation resulting from their advertising campaign.
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WhatsApp is no longer just a messaging app; it has become a powerful tool driving success in e-commerce. Today, brands are leveraging it in innovative ways to enhance customer engagement, boost sales, and improve the shopping experience. Through real-world examples, such as Ways E-commerce Industries Use WhatsApp for Customer Engagement and Fashion WhatsApp Success Story, …
