Glossary
Glossary is aknowledge hub for digital marketers.
Cost per Engagement (CPE) is a metric used in digital advertising to measure the cost of user engagement with an ad or specific campaign objective. It represents the average cost an advertiser pays for each user interaction or desired action, such as clicks, video views, form submissions, or app installs.
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WhatsApp is no longer just a messaging app; it has become a powerful tool driving success in e-commerce. Today, brands are leveraging it in innovative ways to enhance customer engagement, boost sales, and improve the shopping experience. Through real-world examples, such as Ways E-commerce Industries Use WhatsApp for Customer Engagement and Fashion WhatsApp Success Story, …
