glossary

Glossary

Glossary

Glossary is aknowledge hub for digital marketers.

Cost per Click (CPC)

Cost per Click (CPC) is a common metric used in digital advertising to measure the cost incurred by advertisers for each click on their ads. It represents the average amount paid by the advertiser for each click generated by their ad campaign. 

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google-agentic-shopping-appgain

The Future of Commerce: How Google’s Agentic Shopping Works with AppGain

Discover how agentic AI is changing the rules of online shopping—and how AppGain helps you stay ahead with automation, intelligence, and seamless integration. The world of e-commerce is transforming with the rise of Google Agentic Shopping, a breakthrough in AI-powered buying.. This revolutionary technology no longer just responds to user queries—it thinks, reasons, and acts …

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better-whatsapp-for-business-our-partnership-with-route-mobile

Better WhatsApp for Business: Our Integration with Route Mobile

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whatsapp-marketing-made-simple-your-complete-guide-to-whatsapp-lite-1-0

WhatsApp Marketing Made Simple: Your Complete Guide to WhatsApp Lite 1.0

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