Glossary of Marketing Terms |Cost per Click (CPC)

Glossary

Appgain Knowledge Hub for Digital Marketers

Cost per Click (CPC)

Cost per Click (CPC) is a common metric used in digital advertising to measure the cost incurred by advertisers for each click on their ads. It represents the average amount paid by the advertiser for each click generated by their ad campaign.

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mobile-marketing and product

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app-segment-to-face-book-custom-audiance

mobile-marketing

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