Glossary
Glossary is aknowledge hub for digital marketers.
Information placed on a visitor’s computer or Mobile handset by a Web server that can be stored or retrieved when the site is accessed. Cookies are generally used as unique identifiers (i.e. user IDs or session IDs) to record a users unique behavior during each visit. Cookies may be used to store other data such as email address, usernames etc. Most mobile handsets do not support cookies, although the market long-term is moving in this direction.
Don’t Let Google’s AI Rewrite — or Ruin — Your Message. Here’s the truth no one wants to say out loud: Google’s AI Overviews are changing how your brand is seen online — whether you like it or not. One update, one bad summary, and your carefully crafted content becomes a generic answer with zero …
Let’s stop pretending marketing is still a manual game. The tools have changed. The expectations have changed. And if you’re not evolving with them, you’re getting left behind. According to MarTech’s July 2024 roundup, a new generation of AI marketing tools is shaking up how brands plan, launch, and optimize their campaigns — powered not …
“AI Is the New CMO: Are You Ready?” 78% of marketers already use AI. Are you still guessing?In 2025, AI is not a “future trend.” It is the present reality. From segmentation to automation and personalization, AI is already rewriting the rules of marketing. If you’re not using it, you’re simply getting left behind. According …