glossary

Glossary

Glossary

Appgain Knowledge Hub for Digital Marketers.

Cookie

Information placed on a visitor’s computer or Mobile handset by a Web server that can be stored or retrieved when  the site is accessed. Cookies are generally used as unique  identifiers (i.e. user IDs or session IDs) to record a users  unique behavior during each visit. Cookies may be used  to store other data such as email address, usernames etc.  Most mobile handsets do not support cookies, although the  market long-term is moving in this direction.