Content Provider
A company that creates and offers content, e.g. graphic products, ringtones, games, news, information and entertainment services, etc
Glossary
Glossary
Glossary is aknowledge hub for digital marketers.
blogs
Personalization at Scale: How Appgain Helps You Speak 1-on-1 to Thousands
Modern customers expect more than just a name in a message. They want offers that match their behavior, timing that fits their habits, and recommendations that feel tailor-made. The challenge? Doing that for thousands — without doing it manually. This is where Appgain comes in. With behavioral segmentation, smart automation, and AI-powered workflows, you can …
Training AI Personas: How to Build Bots That Feel Human
In 2025, it’s no longer enough for bots to just answer. They need to connect. The future of AI communication lies in human-like personas — bots that respond naturally, carry context, and reflect your brand voice. Whether you’re building a WhatsApp assistant, a sales agent, or a support bot, the secret is in how you …
Push Notifications vs. WhatsApp: Which Drives Better Re-Engagement?
In the world of re-engagement, one message can make the difference between a lost user and a returning customer. But which channel delivers better results — Push Notifications or WhatsApp? This article compares both channels across open rates, user experience, and use cases — and shows how to get the best of both with Appgain. …