glossary

Glossary

Glossary

Glossary is aknowledge hub for digital marketers.

Consideration

Although the definition of consideration varies from 

state to state, generally, consideration means that a 

willing participant is required to purchase something 

or pay for access to be eligible to enter a game.

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blogs

ai-marketing-2025-appgain

AI Marketing in 2025: How Appgain Helps Brands Win

“AI Is the New CMO: Are You Ready?” 78% of marketers already use AI. Are you still guessing?In 2025, AI is not a “future trend.” It is the present reality. From segmentation to automation and personalization, AI is already rewriting the rules of marketing. If you’re not using it, you’re simply getting left behind. According …

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ai-driven-sales-on-whatsapp-multilingual-bots-analytics-personalization

AI-Driven Sales on WhatsApp: Multilingual Bots, Analytics & Personalization

Convert More. Speak Smarter. Scale Faster Let’s be honest — most sales chats are either slow, generic, or just plain off. You reach out. The bot doesn’t understand. The rep replies hours later. Meanwhile, your customer? Already moved on. Now imagine a sales flow where: The customer is greeted instantly — in their native language …

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the-future-of-customer-care-business-ai-and-voice-on-whatsapp

The Future of Customer Care: Business AI and Voice on WhatsApp

AI Agents. Voice Interactions. Real Conversations. Customer support hasn’t evolved fast enough — but that’s about to change. A customer has a question? They either wait in a phone queue, send an email into a void, or talk to a chatbot that barely understands their intent.But now, everything is changing — for good. Meta is …

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