Glossary

Most clicks go unnoticed.A user taps a link, views a product, and disappears. However, with the right setup, every click can become a future opportunity — even if the user does not convert right away. In this guide, you will learn how to use Appgain’s short links and Meta Pixels to capture user intent, build …

In email marketing, success is not only about the message itself. It is also about how, when, and from where that message is sent. One of the most critical — yet often overlooked — steps in launching successful email campaigns is email warming. If email warming is ignored, even well-written campaigns may never reach the …

WhatsApp is one of the most effective channels for business communication, yet it enforces strict policies. When companies ignore these rules, their messages may be flagged as spam or their business numbers may face restrictions. Because of that, marketers need a clear method for creating safe, user-friendly WhatsApp messages. In this guide, you will learn …