Click
The act of when a mobile subscriber interacts with
(highlights and clicks on) an advertisement (banner,
text link) or other actionable link, that has been
served to their screen.
Glossary
Glossary
Glossary is aknowledge hub for digital marketers.
blogs
AI Overviews and SEO: How to Protect Your Brand
Don’t Let Google’s AI Rewrite — or Ruin — Your Message. Here’s the truth no one wants to say out loud: Google’s AI Overviews are changing how your brand is seen online — whether you like it or not. One update, one bad summary, and your carefully crafted content becomes a generic answer with zero …
The Rise of AI Marketing Tools: What They Mean for You
Let’s stop pretending marketing is still a manual game. The tools have changed. The expectations have changed. And if you’re not evolving with them, you’re getting left behind. According to MarTech’s July 2024 roundup, a new generation of AI marketing tools is shaking up how brands plan, launch, and optimize their campaigns — powered not …
AI Marketing in 2025: How Appgain Helps Brands Win
“AI Is the New CMO: Are You Ready?” 78% of marketers already use AI. Are you still guessing?In 2025, AI is not a “future trend.” It is the present reality. From segmentation to automation and personalization, AI is already rewriting the rules of marketing. If you’re not using it, you’re simply getting left behind. According …