Glossary

Appgain and the Ihsan Charity Association are excited to announce the launch of IHSAN.AE  an innovative digital platform designed to enhance interactions between donors, volunteers, and charitable projects. Leveraging Appgain’s expertise in fintech and marketing automation this platform offers a more efficient and impactful way to support charitable causes. Download […]

Introduction to Marketing CRM In an era where customer engagement defines business success, Marketing Customer Relationship Management (CRM) emerges as a pivotal tool for companies aiming to foster stronger connections with their clientele. Marketing CRM goes beyond traditional customer management; it integrates sales, marketing, and customer support activities, and gathers […]

In the ever-competitive world of business, acquiring new customers is crucial. But what about the ones you already have? Customer retention, the art of keeping your existing customers engaged and loyal, is just as important, if not more. Loyal customers are the backbone of any successful business. They spend more, […]