Glossary of Marketing Terms | Average Revenue per Paying User (ARPPU)

Glossary

Appgain Knowledge Hub for Digital Marketers

Average Revenue per Paying User (ARPPU)

Average Revenue per Paying User (ARPPU) is a financial metric used in subscription-based businesses or freemium models to measure the average revenue generated per user who makes a payment or purchases a product or service.

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App Segment to FB audinace – how it works and benefits

📱💼 Boost Your Facebook Advertising with App Segments and Custom Audience Syncing! 🚀✨ Did you know that you can take your Facebook advertising strategy to new heights by harnessing the power of App Segment and custom audience syncing? Let’s dive into how it works and the benefits it brings! 🔑 […]

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mobile-marketing and product

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Empower Your App’s Success with Uninstall Tracking

Introduction Uninstall tracking refers to the process of monitoring and recording instances when users uninstall a mobile application from their devices. It is essential for mobile apps for several reasons: Track User Behavior: Our cutting-edge tracking tools reveal user behaviour patterns, helping you identify pain points and optimize your app […]

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mobile-marketing

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Optimize Your Marketing: Sync App Segments with Facebook Custom Audience

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