glossary

Glossary

Glossary

Glossary is aknowledge hub for digital marketers.

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Average Revenue per Daily Active User (ARPDAU)

Average Revenue per Daily Active User (ARPDAU) is a financial metric used in the mobile app and gaming industry to measure the average revenue generated per user who actively engages with an app or game on a daily basis. 

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blogs

how-we-unlocked-8m-using-customer-intelligence-and-how-you-can-too

How We Unlocked $8M Using Customer Intelligence — And How You Can Too

What if your customer data could unlock millions in extra revenue — without changing your product, pricing, or ad budget? The Shocking Truth Behind Our Own Data Three months ago, I discovered something shocking about our own business: We had 2.3 million pieces of customer data spread across 8 different systems — but we couldn’t …

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google-agentic-shopping-appgain

The Future of Commerce: How Google’s Agentic Shopping Works with AppGain

Discover how agentic AI is changing the rules of online shopping—and how AppGain helps you stay ahead with automation, intelligence, and seamless integration. The world of e-commerce is transforming with the rise of Google Agentic Shopping, a breakthrough in AI-powered buying.. This revolutionary technology no longer just responds to user queries—it thinks, reasons, and acts …

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better-whatsapp-for-business-our-partnership-with-route-mobile

Better WhatsApp for Business: Our Integration with Route Mobile

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