glossary

Glossary

Glossary

Glossary is aknowledge hub for digital marketers.

Application Terminated

A text or multimedia message received by a network 

based mobile application, typically sent by a handset

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architecting-your-own-agent-infrastructure-a-power-users-guide

Architecting Your Own Agent Infrastructure: A Power User’s Guide

The era of intelligent automation has arrived, and power users are no longer satisfied with generic chatbot templates. They want full control, deep integrations, and agents that can reason, act, and adapt within their ecosystem. This guide outlines how to design and deploy your own agent infrastructure using LLMs, workflow orchestration, toolchains, memory layers, and …

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track-campaigns-like-a-pro-build-dashboards-with-appgain-looker-studio

Track Campaigns Like a Pro: Build Dashboards with Appgain +Looker Studio

Ever feel like you’re running campaigns in the dark? Messages are going out, budgets are being spent — but where are the results? What’s working? What’s not? It’s time to change that. With Appgain + Looker Studio, you can turn raw campaign data into clear, visual dashboards that show you exactly what’s happening — in …

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end-to-end-whatsapp-campaign-automation-turning-crm-data-into-real-time-customer-conversations

WhatsApp Automation: Turn CRM Data Into Real-Time Sales

Most businesses today hold large volumes of customer data inside their CRM systems, yet very few unlock its true potential. This is where WhatsApp Campaign Automation becomes essential. By activating real-time, behavior-based messaging, businesses can engage customers instantly based on actions, intent, or inactivity. When a customer browses, abandons a cart, or stops engaging, automation …

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