Glossary
Glossary is aknowledge hub for digital marketers.
An audio product that is triggered by and sounds on
the handset upon a specific event, such as an incoming text message, voice message, calendar event, or
other event to which the handset owner wishes to be
alerted. Length of tone varies based on mobile carrier
requirements. Often traditional ringtones or other
audio products can be used as an alert tone.
The era of intelligent automation has arrived, and power users are no longer satisfied with generic chatbot templates. They want full control, deep integrations, and agents that can reason, act, and adapt within their ecosystem. This guide outlines how to design and deploy your own agent infrastructure using LLMs, workflow orchestration, toolchains, memory layers, and …
Ever feel like you’re running campaigns in the dark? Messages are going out, budgets are being spent — but where are the results? What’s working? What’s not? It’s time to change that. With Appgain + Looker Studio, you can turn raw campaign data into clear, visual dashboards that show you exactly what’s happening — in …
Most businesses today hold large volumes of customer data inside their CRM systems, yet very few unlock its true potential. This is where WhatsApp Campaign Automation becomes essential. By activating real-time, behavior-based messaging, businesses can engage customers instantly based on actions, intent, or inactivity. When a customer browses, abandons a cart, or stops engaging, automation …