Glossary
Glossary is aknowledge hub for digital marketers.
n organization that acts as a middleman between
application and content providers, and mobile carriers. Provides message traffic throughput to multiple
wireless operators or other aggregators; provides
mobile initiative campaign oversight, and administration, as well as billing services
98%. That’s the average open rate for WhatsApp messages.Not emails. Not SMS.WhatsApp. In a world full of unopened emails and ignored push notifications, WhatsApp is the rare channel where people actually read, react, and respond — often within seconds. That’s why the smartest brands are embracing WhatsApp marketing automation — not just as a support …
Why does every campaign still feel like a juggling act? One message on Facebook, another on WhatsApp, and somehow email never quite fits. It doesn’t have to be that way anymore. In July 2025, Meta made a quiet announcement with massive implications: you can now manage campaigns across WhatsApp, Facebook, and Instagram — all from …
Say goodbye to chaos and hello to seamless engagement In the fast-paced world of conferences and events, effective and timely communication can make or break the attendee experience. That’s why Appgain offers intelligent, automated solutions designed to instantly connect with your audience, delivering the right message at exactly the right moment. Imagine this A visitor …