Appgain Knowledge Hub for Digital Marketers.

Advertisement Action

Any activity associated with a Advertisement that 

enables interactivity and communication between the 

advertiser and the consumer. For example, common 

actions include clicking on a phone number to call 

the advertiser, a hyperlink that takes the consumer 

to an advertiser’s mobile web portal, or a link that 

adds the advertiser’s contact information to the 

consumer’s phone book