Any activity associated with a Advertisement that&nbsp;
enables interactivity and communication between the&nbsp;
advertiser and the consumer. For example, common&nbsp;
actions include clicking on a phone number to call&nbsp;
the advertiser, a hyperlink that takes the consumer&nbsp;
to an advertiser’s mobile web portal, or a link that&nbsp;
adds the advertiser’s contact information to the&nbsp;
consumer’s phone book

Any activity associated with a Advertisement that  enables interactivity and communication between the  advertiser and the consumer. For example, common  actions include clicking on a phone number to call  the advertiser, a hyperlink that takes the consumer  to an advertiser’s mobile web portal, or a link that  adds the advertiser’s contact information to the  consumer’s phone book

Glossary

Advertisement Action