Ad Server
How does an ad server work?
Ad servers automize the distribution of ads, and, they can effectively track metrics such as clicks, ad impressions, and overall assessment of performance. When a user visits a website, the browser requests the web server to load the page’s content. By including ad servers in this process via ad tags, a request for an ad is made. Then, the most relevant ad is placed on the website in fractions of a second.”
