glossary

Glossary

Glossary

Appgain Knowledge Hub for Digital Marketers

Ad Server

How does an ad server work?

Ad servers automize the distribution of ads, and, they can effectively track metrics such as clicks, ad impressions, and overall assessment of performance. When a user visits a website, the browser requests the web server to load the page’s content. By including ad servers in this process via ad tags, a request for an ad is made. Then, the most relevant ad is placed on the website in fractions of a second.” 

blogs

essential-strategies-to-prepare-your-app-for-black-friday-success

black-friday

October 31, 2024

Essential Strategies to Prepare Your App for Black Friday Success

As Black Friday approaches, businesses must prepare their apps. This preparation is crucial not only to attract new customers but also to boost engagement. Here are some effective strategies that can help you achieve a successful holiday season. Key Strategies to Attract New Customers 1. Offer Special Deals for New […]

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toki-live-transformation-appgain-ai-marketing-tools

general and success-story

October 24, 2024

Toki Live’s Transformation with Appgain’s AI & Marketing Tools

The live video streaming industry is growing rapidly. As a result, platforms are constantly searching for new ways to improve user experiences. In response, Toki Live, a peer-to-peer streaming platform, partnered with Appgain to build a secure, engaging, and scalable platform. By leveraging advanced AI for content moderation and smart […]

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thopify-move-to-shopify

general and success-story

October 24, 2024

Thopify Move to Shopify – A Success Story with Appgain’s Tools

In today’s fast-changing digital world, e-commerce platforms like Thopify need to keep improving. Recently, Thopify move to Shopify (formerly Cancan Online) marked a significant shift as they switched from a PHP system to a powerful Shopify platform. This transition was crucial for Thopify to enhance user engagement and improve shopping […]

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