glossary

Glossary

Glossary

Appgain Knowledge Hub for Digital Marketers

Ad Impression

Why are ad impressions important?

Ad impressions allow advertisers to see the number of people viewing their ads and give a general idea about their apps’ performances, though they cannot be solely relied upon as they represent the base-level of data. Ad impressions also are important to calculate metrics such as click-through rate (CTR), impressions per daily active users (IMPDAU) or installs per mille (IPM.)

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