Glossary of Marketing Terms |Binary Runtime Environment for Wireless

Glossary

Appgain Knowledge Hub for Digital Marketers

A B C D E F G I L M N O P R S T U V

Binary Runtime Environment for Wireless

An open-source application development platform

for wireless devices, originally designed for CDMA

technology. However, BREW is air-interface independent and can also support GSM/GPRS and UMTS

technology. It allows users to download applications

such as text chat, enhanced e-mail, location positioning, games, etc. Native BREW applications are

written in C or C++, but the platform is designed to

allow developers to write in whatever language they

choose, including Java and XML. Developers are also

provided with BREW Software Development Kit (SDK),

which includes the full BREW applications platform,

plus a variety of tools for writing BREW applications.

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